The 21st Century Version of Word-Of-Mouth Marketing
Technology has undoubtedly changed the dynamics of business operations over the last couple of decades. And through social media, businesses can now connect to a huge base of potential customers in a fluid and efficient way. So, rave reviews from happy clients can spread like wildfire, in the same way as do awful experiences. The opportunities are huge, but zeroing in on the best ways to optimize this social reach has been a real struggle for small and medium businesses. From unique displays to special events, photos and videos, there are more than a handful of ways users can communicate their satisfaction or otherwise of a product or service via social media. Nonetheless, there are key things that almost always need to be on your social media page, and focusing on these could make all the difference in making your business go viral in reaching your target audience.
Leveraging the power of Social Media for your Business
Not many local businesses fully utilize social media accounts to enhance their growth. For some, sharing funny stories, pictures or videos and getting feedback in likes and sales is essentially all there is to social media use. This obviously couldn’t be more erroneous. Without ramping up sales or increasing client base, this approach to social media may well be regarded a distracting part of business. Successful campaigns on social media, as with traditional physical marketing, are primed on increased sales and revenues. The major caveat, however, is that local businesses are intrinsically not big spenders like big businesses and brands, and so striking the right balance to get the right results is always important. Sure, having friends like your page and posts can be exhilarating, but that’s not all there is about social media. You also want to consider that each of your contacts may have a decent number of friends, and exploring this opportunity can be the difference in skyrocketing sales and client base or dwindling revenues and ineffective campaigns.
Here’s more on effectively using social media to create the right opportunities for your business.
Engage your audience
Have a holistic view of your business and notice elements that could be pictorially represented and shared across your social media accounts. This should be easy, but not many businesses take advantage of the graphical components of their brands. Engaging your audience using images to your advantage is key to physically and digitally expanding your business reach.
Creative Ideas that entice photo-taking
This could be a life-sized graphic image, a funny character, or other ideas that resonate with your brand and engage your audience in the desired way. Whichever option you choose to go with, an attractive background is a must-have, and if you are wondering what ideas would work, you’ll want to check out Display walls, Wall Graphics, or Pop-Up Displays for some smart concepts.
Ian from Colorado Canopies, specialists in a wide range of marketing materials for small business says:
“Utilizing your space, taking time to really make the most of your idea and collaborating with your supplier are key elements to getting this type of display right”
For businesses tailored for kids, getting the right shot when taking photos including children can be a pain, so hiring a professional can save a lot of time and hassles. Matching a dedicated space with equally awe-inspiring graphics and backgrounds will help project your brand to your target audience on social media.
On the whole, the choice of concept and approach will largely be defined by your type of business. You may also decide to go with the idea of posting something completely random or unusual and weigh the response for better targeted posts in the future. Essentially, you are all about having your pictures shared online with a wide audience, and so a photo contest with a reasonable prize for the winner can be equally magical in engaging your audience.
Done effectively, the right buzz can spiral growth and brand awareness in your locality than word of mouth ever will. So, get to understand the graphical aspects of your business, use the right backgrounds, explore intriguing props and stamp your digital presence on social media to ramp up sales and drive your business to the next level.